About us
PHOENIX is a product innovation studio that turns brands into winners of tomorrow’s wellbeing mega-economy. As an independent, award-winning studio, PHOENIX makes the foggy future visible to its partners, accompanying them from idea to market success. Today, the team of around 70 international design experts reinvent the future of wellbeing in Stuttgart and Shanghai and thus stand for excellent design - as confirmed by over 900 design awards. Since 1987 we have been driven by Logik, Moral und Magie - our design philosophy which sums up our notion of design excellence: lucid solutions with love for humanity and that special something.